Advertising & Integrity
The economics of online media have made it a challenge for some news outlets to preserve editorial independence from commercial pressures. Here is an outline of Remicant’s business model and the effort put forth to maintain the integrity of our content:
- Remicant is a private company located in San Francisco
- It generates its principal revenue from companies that advertise on the Remicant website and post job listings.
- It will disclose any income that it derives from links to products for sale online, or partnerships with product-review sites.
- It does not take payments of any kind in return for coverage.
- It does not have investments in other companies or projects.
- It does not adjust its editorial content to advertisers’ wishes, nor to avoid covering subjects that may be sensitive for advertisers.
In addition, Remicant’s journalists and writers:
- are governed by a strict conflict-of-interest policy on personal financial activity.
- have no involvement in the creation of advertising content.
- do not accept paid trips or gifts (above a nominal value) that might influence their coverage.
These Guidelines set forth standards that govern Remicant’s relationship with its advertising partners and the relationship between editorial and advertising content. The point here is that Remicant must maintain its editorial integrity and the trust of its readers and value to advertisers
We also recognize that no set of Guidelines can address every situation in the course of doing business, so this may be updated from time to time. We remain open to suggestions, criticism, and correction from our readers.
General Advertising Guidelines
The Guidelines apply to all advertisements and sponsor content served by Remicant and its affiliates (hereinafter “Remicant”), including ads purchased under AAAA/IAB Standard Terms and Conditions.
- Remicant will not allow any relationship with an advertiser to compromise Remicant’s editorial integrity
- All advertising content must be clearly distinguishable from editorial content. To that end, Remicant will label an advertisement with the word “Advertisement” or “Sponsored Content” when, in its opinion, this is necessary to make clear the distinction between editorial material and advertising.
- Advertisers are responsible for ensuring that their ads are adequately substantiated and comply with all applicable laws, regulations, and guidelines. While the content of advertising does not reflect the views of Remicant or its editors—if it comes to the attention of Remicant that an ad, in our opinion, contains demonstrably false or unlawful content, Remicant will refuse or remove the ad in whole or in part.
- Remicant may exercise its discretion to refuse or remove any advertising that is inconsistent with or may tend to bring disparagement, harm to reputation, or other damage to Remicant’s brand.
- Although Remicant will evaluate whether to work with advertisers on a case-by-case basis, some examples of advertising Remicant will not accept are the following:
- Advertising that Remicant believes, in its opinion, is indecent, vulgar, suggestive, profane, or offensive.
- Advertising for illegal products or services, including drugs, illegal substances, or any related products or services.
- Advertising that Remicant believes includes hateful or violent text advocating against any individual, group, or organization.
- Advertising that Remicant determines represents a personal attack against an individual, country, or organization.
- Advertising that Remicant believes will undermine the intellectual integrity, authority, and character of its mission and brand.
- All advertising agreements or contracts must include the standard terms and conditions from Remicant’s Insertion Order, which will supersede any Agreement between Remicant and its advertisers, including the AAAA/IAB Standard Terms and Conditions. Moreover, Remicant may remove advertising content at any time if such content is inconsistent with the policies described herein, with or without prior notice to the advertising client and regardless of whether the advertising content has been accepted or displayed within Remicant for any period of time.
Sponsor Content Guidelines
- Sponsor Content is content created by or expressly on behalf of advertisers in conjunction with Remicant’s marketing team (“ Remicant Marketing”). Remicant allows Sponsor Content in two forms: (1) Content produced by Remicant Marketing on behalf of its advertising partners and (2) Content produced by advertisers.
- As with all advertising, Sponsor Content does not necessarily reflect the views and choices of Remicant or its editors. Accordingly, Remicant will prominently display the following disclaimer on all Sponsor Content: ‘SPONSOR CONTENT.’ Remicant will additionally include the following disclaimer on all Sponsor Content: ‘This article is written by/on behalf of brand X and not by Remicant editorial staff’ Remicant may additionally include, in certain areas and platforms, further explanation defining Sponsor Content to Remicant readers. In addition, Remicant will ensure the treatment and design of Advertising and Sponsor Content is clearly differentiated from its editorial content.
- Remicant does not require that Sponsor Content steer clear of controversy. Indeed, we expect that Sponsor Content, like our own editorial content, will sometimes address contested issues and will be written with a distinct point of view. That said, even with the caveat that Sponsor Content does not necessarily reflect the views of Remicant or its editors, Remicant will refuse publication of such content that, in its own judgment, would undermine the intellectual integrity, authority, and character of our enterprise.
- As with all advertising, and consistent with the foregoing General Advertising Guidelines, Remicant may reject or remove any Sponsor Content at any time that contains false, deceptive, potentially misleading, or illegal content; is inconsistent with or may tend to bring disparagement, harm to reputation, or other damage to Remicant’s brand.
Meet our team
Brock Hinzmann has 35 years of experience in futures research and foresight at SRI International and SRI consulting companies in a wide range of technology and business areas, including advanced materials, energy, manufacturing technologies, nanotechnology, sensors, and robotics. He conducts horizon scanning, scenarios, business opportunity discovery, and technology roadmapping projects for business and government. He has consulted on 3D printing since the late 1980s, co-founded the SME Rapid Prototyping Association, and in 1996, he wrote “The Personal Factory” to describe the potential future of 3D printing. In recent years, he has led projects to help government agencies understand the impacts of a print-based economy. Brock Hinzmann is currently a consultant to Business Futures Network (a UK-based foresight consulting company), is an executive committee member and past Chair of the Santa Clara Valley Chapter of ASM International (the advanced materials society), an advisor to the SVForum 3D SIG, an advisor to Remicant and Co-Chair of the Silicon Valley Node of the Millennium Project (a global network of futures researchers).
Don Pitts is a native San Franciscan and life-long bizdev guy in the commercial & large format printing space working with local clients like Oracle and Odwalla. So a few years ago when Don saw the explosion of 3d printing being popularized by MakerBot, 3DSystems, Stratasys and Autodesk, Don made the move to take his 20 years of 2D printing experience and push the envelope to the next level by presenting his informed view of this game-changing 3D technology via digital publishing and Remicant.
Don Pitts has an education and background in engineering and design. These disciplines have been expressed in the past 40 years across several industries. In the seventies he developed an electric generator installation assembly system for motorhomes and became a dealer for a new auxiliary power supply used in that industry. In the eighty he established a window covering manufacturing company and grew that to include two retail interior décor and design stores. In the nineties he worked for a national foodservice company where he was responsible for equipment and design selections for new restaurants and food service providers. In the two thousands he envisioned the future of wide format digital printing and entered that business where he’s been these past years. He recently developed a unique wall graphic product for the retail market.
In early 2013 Don began exploring the 3d printing industry. With a background and interest in art, he asked the question; what term will differentiate an original 3d art object from the original as does the term Giclee differentiate an original flat art creation from a 2d digital rendition? Further study of the 3d printing world brought Don to the development of Remicant3d (by machine…). Partnering with Thompson Bellingrath, together they envisioned the opportunity for voice for all things 3d printing is offering now and promising for the future of manufacturing, art and commerce.
James Floyd Kelly is a technology writer from Atlanta, Georgia and is our resident 3D printing expert. He writes books on a variety of topics including Open Source software, LEGO robotics, the Arduino micro controller and building your own CNC machine and 3D printer. James has a BA in English from the University of West Florida and a BS in Industrial Engineering from Florida State University. He has worked as a technical trainer, a network/systems administrator and a technology outsourcing consultant. He currently resides in Atlanta with his wife and two children. @jamesfloydkelly
Contact and Connect
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